Why Should Blogging Be an Important Part of Your Digital Marketing Strategy?
Did you know there is a digital marketing tool that can boost your lead generation by 67%, increase by 13 times the likelihood of earning a positive ROI on your marketing expenditure and double the number of websites linking back to your website, or in other words, double the count of your existing backlinks?
Sounds too good to be true, doesn’t it? But such a tool does exist and the above figures make it an indispensable part of any online marketing strategy.
Blogging and blogs have been around for more than a couple of decades now. A few years ago, when search engine optimization was all about stuffing keywords in Meta titles, tags and descriptions, obituaries of the blog flowed thick and fast. However, major updates to Google’s algorithm cemented the importance of good content all over again. This led to the revival of channels like blogs as quality sources of traffic and brand awareness.
How a Blog Bolsters Your Digital Marketing Strategy
If you are well-versed with digital marketing, you know how a well-designed website is central to it. This brings to question the role that a blog plays in online marketing. A blog helps in countless ways.
SEO & Traffic
To understand the benefits of a blog, picture in your mind the searching habits of your clients. If you are selling a product ABC and your business is named 123, the chances of your client searching for ‘ABC 123’ are almost zero. What they do search for though is stuff like ‘tips to know when buying ABC’ or ‘the cheapest type of ABC’ or even ‘uses of ABC’.
Now for a client to discover your website, it must be ranked well by a search engine. And when you add good quality blogs to your website that are laden with content related to the search phrases and keywords used by your clients, search engines rank your website higher. Higher your website’s rank, higher is its visibility. Sooner than later, this gets you more traffic.
If you post new blogs constantly, it increases the frequency with which search engine robots crawl your website. When these bots come across new content every time upon visiting your blog, they determine your website is active, well-managed and most importantly, better compared to static websites. So blogging regularly definitely boosts your SEO efforts.
Generating & Converting Leads
Once a steady stream of visitors to your website is established, your blog can prove useful in creating a platform for interacting with them. Sure, social media can do the same but with a blog, you offer something valuable in return for your visitors’ time. When you talk with your visitors, solve their queries and issues and offer practical solutions, you can convert them into capable leads. As you keep updating your blog, your leads keep coming for more content and with time, you establish trust and awareness about your brand in their minds. And when the visitor needs to buy something that you sell, this brand awareness stands your business in good stead. This is when your lead gets converted into a sale.
Blogging is also a great way to understand how your target customer thinks. This is because when creating a blog post, you think, research and come up with topics that your target customers are actually searching for. Writing a quality blog compels you to step into the shoes of your customers and think about what they want and how they want it.
Further, your blog’s analytics can reveal a lot about what your visitors feel about your content and business. These analytics show which topics resonate the most with your readers, which of your content is popularly shared on social media and even stuff like what time of day is your content read by most people.
Blogs on Other Websites
Blogging is not restricted to only posting interesting and relevant content on your own website. You can also post your content on other websites that are popular in your industry or niche. The benefit of doing so is that you post a link to your own website on these blogs. When your website gets a backlink from another well-reputed website, search engines like Google count it as a positive. Regular guest blogging can boost your business by increasing the number of backlinks to your site, which eventually gets you more web traffic.
Effective blogging can amplify the results of your digital marketing campaign. It increases the number of people who visit your website, creates qualified leads, enables you to build a relationship with those leads while also providing tremendous insights into your intended audience. To top it off, blogging is also highly cost-effective.
It is universal knowledge that digital marketing helps your business. But not everyone appreciates the potential that blogging brings to the table. If you would like to know more about how blogging can single-handedly boost your online marketing efforts, get in touch with us today.