Update Facebook attribution window and it’s explanation

While interacting with your Facebook ad, people can take several actions like visiting your website, purchase your product, or viewing your video. It is possible to keep a record of these actions. If your ad results in a conversion, Facebook attribution window will count it Ads Manager. To ascertain your campaign’s status and to know if you are reaching the targeted audience, it is imperative to possess this data.  You can think of the attribution […]

Google My Business updates in 2020

Still, people are waiting for the end of the COVID-19 pandemic. But the good news is that your target audience is emphasizing more on your Google My Business (GMB) updates, so use it to the fullest to keep your customers informed. As long as this pandemic is there in our life, offline shops are experiencing temporary closures and setbacks. It is good for offline businesses to update their GMB profile with relevant information that affects […]

Google Makes Shopping Ads Free Globally

Google is coming up with shopping ads free globally. This decision comes up because of the financial crisis due to this pandemic. This free listing is not just beneficial for retailers but numerous people who are now doing online shopping. With ads free shopping, Google displays more products in front of the people who actually need them. As per Google, this rollout has significantly enhanced the engagement between the consumers and merchants. A lot of […]

Changing Web Layout Can Affect Rankings- Google Core Vitals

As stated by Google, three user experience metrics are most likely to become the new search ranking factors. These metrics are visual stability, interactivity, and loading speed. Together they are known as the Core Web Vitals. Google will consider metrics like safety, security, friendliness, and lack of pop-ups as the new signals used for assessing page experience and making the final call to decide whether the page deserves to be raked.  These new metrics will not […]

Google data studio: the best way to showcase reports

Have you ever thought about how to display the report in a better way? If you are new or a seasoned official, you will agree that it all comes down to setting up measurement tools, cleaning and processing the data, turning it into relevant information, analyzing it, and extracting insights. Indeed, it is hard work, but you are not done with it until you can effectively communicate it to your audience. Ideally, you will want […]

What is a virtual Google business card and does it matter

Google is delighted to launch its virtual visiting cards for building an online presence. One will unanimously agree to the fact that many people are trying to create a strong online presence on the internet. Such people have been trying to establish themselves through websites and social media accounts for several years. On the other hand, some people have just started their journey and hardly have any online presence. They may not have any clue […]

How SEO helps ecommerce achieve higher revenue in pandemic

Online marketing has reached its peak during this pandemic. The physical doors of markets are closing, and online business has become the preferred platform for consumers. Before the emergence of COVID-19, companies’ 80% focus was on bricks-and-mortar efforts, and the remaining 20% was on online brand promotion. But the story is completely reversed now. So, as the bricks-and-mortar business are closed, how will the company sustain and maintain the cash flow? The answer is by […]

Getting ahead of the next Pandemic- is your business ready?

Organizations of all sizes are experiencing trying times, putting their character into the test. The current situation of COVID 19 has compelled them to rethink their strategies sustainability and growth. We are examining four variables that organizations have to consider while surviving through the Pandemic and post-pandemic setting.  Infrastructure Businesses need to realize that Infrastructure will become the central pillar for the recovery built environment. Professionals will play a critical role in advancing digitization, resilience, […]

International SEO guide for e-commerce sites

Effective localization and configuration of online stores is the most important thing if you desire to acquire impressive ranks and sell in other languages and countries. If you can sell abroad at international destinations, it will be a great way to diversify your eCommerce business and scaling your shop revenue.  Outside your home country, there is an impressive eCommerce organic search traffic. It is now possible to identify traffic volume by using tools like SimilarWeb […]

6 Tips for Starting International PPC

So, are you excited to grab the attention of the international audience? Well! Your excitement is obvious, but international PPC branding is not only about copying the campaign and changing the geographic location, but it’s also more than this. Take a deep breath and plan your international campaign. Before jumping into international PPC management, you must consider budget, account structure, regional concerns, channel allocation, and localization. Also, some countries learn English, but when it comes to spending money […]