To taste the success in online marketing, website optimization as per the search engine protocols is pivotal. Factors which search engine considers important are on-page, technical and off-page. Over the years, the focus on off-page optimization has increased, like link building and other technical elements.
But the fact is off-page optimization can’t give you better results if your on-page SEO is not meeting the benchmark. Smart digital marketers know that on-page should be on their priority list. Because of the constantly evolving digital marketing field, one should remain updated about important on-page SEO factors, as on-page is an important part of digital marketing services.
Top on-page SEO factors on which you should pay attention
E-A-T (Expertise, Authoritativeness, and Trustworthiness)
Expertise, Authoritativeness, and Trustworthiness (E-A-T) are the three factors Google raters believe while ranking any website. Google always emphasize content; it always tries to reward better ranking to high-quality content websites. Hence the low-quality content is less visible to the audience. Hence E-A-T is an important facet while ranking a website in organic search results, and it should be present in your SEO strategy.
It is an HTML tag that is present at the top of each webpage. It provides a clue to the search engine regarding the subject of the respective page. The title tag is always present in the search engine pages along with the browser window. Few marketers pay attention to the title tag, as it has little contribution to the website ranking. But missing, poorly written, or duplicate title tags can negatively impact your web page ranking. Hence ensure to optimize this element as well.
Right from the origin of SEO, Meta description optimization is an important factor. This description tells Google about the page and is usually displayed below the page title. Although Meta description doesn’t contribute much to ranking, it is believed that it indirectly helps increase the reputation of the website in front of search engines.
A simple yet catchy headline can give a better ranking to your website. Writing a title for a blog post may sound very basic to you, but an enticing heading can make you feel the difference between an impression and a click. Hence it’s vital to plan headings strategically.
Your headlines should create interest among the target audience and compel them to click on the web pages and start reading them.
The main work of header tags is to differentiate between the headings and sub-headings from the rest of the content. Such on-page SEO elements technique is not much important for ranking purposes, but they still hold value for users and SEO, as they indirectly can impact the webpage ranking. These header tags can:
- Make the content user-friendly for the readers.
- Give keyword-rich context to the search engine about your content.
SEO writing implies writing content by keeping both search engine and end-user in mind. Writing SEO-friendly content requires deep research- and such writing is not just about finding the right keywords and stuffing them in the content.
Writing content for the sake of SEO will never work. Keep in mind your target audience before content creation to come up with high-quality and relevant content.
True or False? The more pages you target for the same keyword better will be your website ranking.
Targeting specific keywords throughout multiple pages can result in ‘Keyword Cannibalization’, and such practice can negatively impact your web pages.
If you target the same keyword on multiple pages, nothing will happen. You need to check about Keyword Cannibalization in your website pages and resolve it then and there.
Most of the website owners emphasize more on posting new content regularly. Although it’s a good habit, never forget to audit the existing content, which you might have posted a few months ago. Such content audit is important as it helps you:
- An evaluation of existing content to know whether it is generating the ROI or not.
- Know whether the information published is still relevant to the audience or not.
- Determine which content works for you.
Content evaluation helps in SEO strategy, and it should be done regularly.
Adding images is a good way to give an aesthetic look to your website, but image optimization is important in such a scenario; otherwise, large images can increase the load time of your website.
Image Optimization helps in:
- Better ranking in Google image search
- Enhance user experience
- Reduces load time.
On-page optimization is necessary if you want to give a better ranking to your website. You should emphasize on-site SEO for better traffic and conversations. You can also take help from an SEO expert, as these guys have experience and know what will work for your website.