The key to building a successful business is to know your customers’ wants and delivering on them consistently. This mantra for success continues to remain relevant in today’s world where the internet dominates consumer behavior. Businesses need to be clued into their customers’ preferences and habits. An example of that is social media and how it has changed the way people use their time, consume content, communicate with others and spend their money. The lattermost is why harnessing social media is vital to your business.
Why is Digital Media Important?
Coming back to the importance of digital media marketing for your business, it is a given that you need to be where your customers are. And invariably, for most businesses, a significant number of their customers have some level of digital media engagement. Email services, social media networks, blogs, YouTube, or online shopping are some examples of digital media engagement. People are using the internet for not only entertainment purposes but to seek information as well.
Thanks to this permeation of the internet into people’s daily lives, it has become important for businesses to shape their marketing strategy accordingly.
How is Digital Media Marketing Benefits Businesses?
By embracing digital media with open arms, there is a lot a business can gain. The traditional ways of marketing are no longer relevant or as effective as before in a world that is taking definite strides towards the internet age.
So how exactly does digital media marketing help businesses, you may ask. It goes something like this,
The most useful part of digital media marketing is that it allows you to advertise to users who are segregated according to their interests. For instance, Facebook categorizes people as per their interests and enables you to promote your products and services to a specific group of people. So if your business sells pet food or offers pet care services, you can run a Facebook ad campaign that targets people who are interested in pet grooming. Facebook users benefit from this too as the segregation ensures their feed is populated only by content relevant to their interests. As for marketers, this segregation or categorization helps in achieving results quicker and by spending a lesser amount of money vis-à-vis traditional marketing.
Ease of Reach
As elaborated before, a large number of people with interests that converge with your business (and probably every other business on the face of the earth) are already actively using digital media in their daily lives. From a layman’s point of view, this is akin to a huge department store where everything you need is available under a single roof. Similarly, for a marketer, digital media is a huge pool of audience that is waiting to be tapped. All you need as a marketer is a strategy or marketing plan that gets people in this audience interested in what your business does. In other words, reaching potential customers has been made immensely easy thanks to digital media.
Variety of Content
One of the best things about digital media is that it democratized content, both its form and delivery. Not long ago, the only type of promotional content available was textual. That changed for good with the arrival and proliferation of digital media. Thanks to technology, newer and more interactive forms of content have become the norm. In fact, for a business to truly stand out from its competition, an effective promotion campaign that produces original content is almost mandatory. Videos, graphics, audio bits, charts, images, infographics, GIFs etc. are just some of the content delivery modes that marketers today extensively rely on. This variety of content would not have materialized had it not been for digital media.
A bugbear of traditional marketing methods is that they don’t really allow you to quantify their impact. That wastes a lot of time and money, both of which are vital resources for any business. With digital media marketing, each penny you spend is accounted for as every step you take as part of your digital marketing plan can be measured. Most digital media platforms offer analytics tools (Facebook analytics, Google AdWords etc.) that enable marketers to track your online marketing campaign. This offers an additional benefit apart from ensuring efficient use of your money; your marketing strategy can be changed or modified midway through the campaign to reflect the data from the analytics tools.
Building a brand without a physical presence
Building a brand is one of the cornerstones of any successful business. Thanks to digital media, now you can even do it without having a physical presence for your business. The digital world is real but is still a virtual world. Which means it allows you to spread your brand awareness to places where it could have never built a physical presence for itself. For instance, you could be an online seller of native clothing and using digital marketing for an eCommerce website, you can expand your brand to other markets or countries. With digital media, your business is truly borderless.
As evident from the above, concentrating on a digital media marketing strategy is no longer just a choice for any business. The benefits are too great to ignore and as more and more people spend money and time online, the influence of digital media on business’ marketing practices is bound to increase.
If you would like to know how digital media marketing can help shape a bright and profitable future for your business, get in touch with us today. A digital marketing service provider for close to two decades, Etdigital offers end-to-end online marketing solutions to help your business achieve significant and sustained growth.