Digital Marketing must “Do” in COVID 19 situation

The global pandemic of COVID 19 has brought some serious challenges to humanity and its endeavors. However, there is still hope.  The worst hits are the commercial and business enterprises right from the grocery stores to MNC. The racks in grocery stores that were once filled with consumers’ products are all empty, and people’s favorite dining spots seem to be like a ghost town with not a life to show around.  The circumstances demand that […]

The Social Media Trends To Keep an Eye On In 2020

Over the past 10 years, social media has cemented its place in contemporary society and evolved into communities with diverse features. In the last decade, more than 3.2 billion people were active daily all over the world across different social media platforms.  It seems to have captured the imagination of the millennial as over 90 percent of them actively use at least one social media platform.  Moreover, it has been found that social media is […]

Effective SEO Tools For Digital Marketers In 2020

Reaching out to the target audience is no more a passive thing now. Just the way competition is catching up the heat, it is getting even more important for digital marketers to understand the needs and preferences of their respective audiences. But what can actually help you in enhancing your content and optimizing it accordingly? Well, SEO tools can get your work done! Nothing to worry, there are ample tools that are available for optimization […]

What is Digital Marketing and why it is important for Small Business?

Digital Marketing is the advancing of products or administrations utilizing the advanced method, mostly on the Web, yet additionally including show publicizing cell phones, and some other advanced medium. Why Digital Marketing is Imperative for business-Encourages Association with Focused Crowds. In the scenario of today’s world online presence is very common and a way of increasing your business and making it a brand by appearing at the top of the search engines. It’s the main […]

Benefits of SEO Services For Small Business

Well, the answer to this question can just be a one-liner- of course yes, we do need SEO services for flourishing our business in the digital industry! But this alone cannot explain the actual necessity of having solid SEO built up for your business. And so, we need to understand the basic and elevated aspects of including SEO as part of the developments in our business strategies. But before we heed on to know what […]

How Can Businesses Master Local SEO

Any business worth its salt has now made SEO a part of its marketing arsenal. But thanks to the dynamic nature of online marketing, firms have to constantly tweak their SEO strategy to make the most out of it. Local SEO is an excellent example of the changing nature of SEO and how businesses even with an insignificant footprint can take the fight to much larger competitors. At the same time, a quality SEO services […]

5 Innovative Email Marketing Tips

Every marketing strategy varies depending on your product, aim, allied products, a channel of marketing, the product positioning, and many other factors. There are many facets of marketing that you may explore and create your cocktail. There is no ‘one fits all’ marketing strategy for everyone. There are many marketing strategies explicitly defined and especially for your purpose of online marketing. From Social Media Marketing to Google’s display ads, and everything in between makeup for […]

7 Essential Digital Marketing Techniques

7 Essential Digital Marketing Techniques Every Marketer Should Know Digital marketing is one of those terms that we all talk a lot about but when asked to define in a precise manner, find ourselves at a loss. That is perfectly normal as digital marketing is an umbrella term that comprises multiple techniques. Having said that, if you would still like to venture a definition for digital marketing, this would be apt, ‘digital marketing refers to […]

Google Removed View Image & Search by Image Button

Now Google has Removed the View Image & Search by Image Buttons On 16th February 2018, Google made a huge change to its search options by declaring that the ‘view image’ button will be discarded. On clicking the view image button, the user was able to open the image alone with no compulsion of visiting the site, the image was posted on. A tweet from Google on 16th of his month revealed the Google latest […]