Getting ahead of the next Pandemic- is your business ready?

Organizations of all sizes are experiencing trying times, putting their character into the test. The current situation of COVID 19 has compelled them to rethink their strategies sustainability and growth. We are examining four variables that organizations have to consider while surviving through the Pandemic and post-pandemic setting.  Infrastructure Businesses need to realize that Infrastructure will become the central pillar for the recovery built environment. Professionals will play a critical role in advancing digitization, resilience, […]

6 Tips for Starting International PPC

So, are you excited to grab the attention of the international audience? Well! Your excitement is obvious, but international PPC branding is not only about copying the campaign and changing the geographic location, but it’s also more than this. Take a deep breath and plan your international campaign. Before jumping into international PPC management, you must consider budget, account structure, regional concerns, channel allocation, and localization. Also, some countries learn English, but when it comes to spending money […]

10 Tips to step up your audience targeting game

Have you heard about audience targeting before? Well, it is all about using customer data for segmenting customers based on interests and demographics so that you can find profitable customers for your products and services. Audience targeting renders the advantages of reaching out to customers interested in services and products through relevant messaging.  You leverage the possibilities of finding individuals who will be interested in the ads you are paying for and thereby generating leads, […]

Where should I invest SEO or PPC or Social Media marketing?

Which one is better for my business SEO, PPC, or SMM. Well! These are some of the common questions which come in most of our minds. So, let’s have a quick discussion over this, for digging deeper. SEO stands for search engine optimization. This is a technique for getting a better rank on the search engine result page through on-page and off-page optimization. Some of the common SEO services techniques include competitor analysis, keyword research, […]

Should I invest in Digital Marketing in 2020?

51% of buyers use Google to look for the product before actually buying it. Also, as per Statista, 33% of buyers go with the organic search while 32% click on paid search for purchasing any product. Isn’t these statistics speaking up loud about the importance of digital marketing for your business? It’s the time to dip your hand in the digital era and come up with compelling digital marketing strategies which can keep you customers […]

How Digital Marketing helps you to run your business from anywhere

The global pandemic of COVID 19 has compelled entrepreneurs to rethink the way business is carried out. Every nation in the world is troubled by the Coronavirus compelling people to stay indoors and work remotely. Therefore, business owners are rebooting their priority list with special emphasis on digital strategies. Digital marketing is a part of this bigger plan. Commercial establishments of all sizes have endured huge losses due to the cancellation of events and conferences. When […]

Digital Marketing must “Do” in COVID 19 situation

The global pandemic of COVID 19 has brought some serious challenges to humanity and its endeavors. However, there is still hope.  The worst hits are the commercial and business enterprises right from the grocery stores to MNC. The racks in grocery stores that were once filled with consumers’ products are all empty, and people’s favorite dining spots seem to be like a ghost town with not a life to show around.  The circumstances demand that […]

What is Digital Marketing and why it is important for Small Business?

Digital Marketing is the advancing of products or administrations utilizing the advanced method, mostly on the Web, yet additionally including show publicizing cell phones, and some other advanced medium. Why Digital Marketing is Imperative for business-Encourages Association with Focused Crowds. In the scenario of today’s world online presence is very common and a way of increasing your business and making it a brand by appearing at the top of the search engines. It’s the main […]

5 Innovative Email Marketing Tips

Every marketing strategy varies depending on your product, aim, allied products, a channel of marketing, the product positioning, and many other factors. There are many facets of marketing that you may explore and create your cocktail. There is no ‘one fits all’ marketing strategy for everyone. There are many marketing strategies explicitly defined and especially for your purpose of online marketing. From Social Media Marketing to Google’s display ads, and everything in between makeup for […]