Ways brand can prepare for a post-pandemic world

The world is in the midst of a Global Pandemic which has now turned out to keep affecting the world for more than a year now. This Global pandemic has affected all kinds of businesses at all levels. Some business suffered huge loss, some earned huge profits and the others initially suffered losses but are presently earning maximum profits. Online business initially suffered huge losses as people feared to buy things from online markets but […]

Big shifts in shopping behavior this holiday season

Online businesses are set to explode this holiday season knocking on the door which may put the retailers’ online strategies to test. This year, due to the corona virus pandemic, online businesses had to deal with unexpected huge loss which resulted in shutting down of many businesses but the ones who managed to survive then are presently looking at doubling their profits. While everyone awaits for the International Retail Federation’s holiday forecast, Forrester is out […]

What is app-store optimization? Why you should consider ASO for your app

App store optimization is considered to be a process where the apps in an app store are optimized to rank higher and appear faster when searched. The higher the apps rank, the more visible they are to the people and increased visibility attracts more people towards the app. App Store Optimization, abbreviated as ASO, considers its main objective to drive more people towards the app so that people do the needful, this is, to download […]

Google Makes Shopping Ads Free Globally

Google is coming up with shopping ads free globally. This decision comes up because of the financial crisis due to this pandemic. This free listing is not just beneficial for retailers but numerous people who are now doing online shopping. With ads free shopping, Google displays more products in front of the people who actually need them. As per Google, this rollout has significantly enhanced the engagement between the consumers and merchants. A lot of […]

Changing Web Layout Can Affect Rankings- Google Core Vitals

As stated by Google, three user experience metrics are most likely to become the new search ranking factors. These metrics are visual stability, interactivity, and loading speed. Together they are known as the Core Web Vitals. Google will consider metrics like safety, security, friendliness, and lack of pop-ups as the new signals used for assessing page experience and making the final call to decide whether the page deserves to be raked.  These new metrics will not […]

Google data studio: the best way to showcase reports

Have you ever thought about how to display the report in a better way? If you are new or a seasoned official, you will agree that it all comes down to setting up measurement tools, cleaning and processing the data, turning it into relevant information, analyzing it, and extracting insights. Indeed, it is hard work, but you are not done with it until you can effectively communicate it to your audience. Ideally, you will want […]

What is a virtual Google business card and does it matter

Google is delighted to launch its virtual visiting cards for building an online presence. One will unanimously agree to the fact that many people are trying to create a strong online presence on the internet. Such people have been trying to establish themselves through websites and social media accounts for several years. On the other hand, some people have just started their journey and hardly have any online presence. They may not have any clue […]

Getting ahead of the next Pandemic- is your business ready?

Organizations of all sizes are experiencing trying times, putting their character into the test. The current situation of COVID 19 has compelled them to rethink their strategies sustainability and growth. We are examining four variables that organizations have to consider while surviving through the Pandemic and post-pandemic setting.  Infrastructure Businesses need to realize that Infrastructure will become the central pillar for the recovery built environment. Professionals will play a critical role in advancing digitization, resilience, […]

6 Tips for Starting International PPC

So, are you excited to grab the attention of the international audience? Well! Your excitement is obvious, but international PPC branding is not only about copying the campaign and changing the geographic location, but it’s also more than this. Take a deep breath and plan your international campaign. Before jumping into international PPC management, you must consider budget, account structure, regional concerns, channel allocation, and localization. Also, some countries learn English, but when it comes to spending money […]

10 Tips to step up your audience targeting game

Have you heard about audience targeting before? Well, it is all about using customer data for segmenting customers based on interests and demographics so that you can find profitable customers for your products and services. Audience targeting renders the advantages of reaching out to customers interested in services and products through relevant messaging.  You leverage the possibilities of finding individuals who will be interested in the ads you are paying for and thereby generating leads, […]