Every marketing strategy varies depending on your product, aim, allied products, a channel of marketing, the product positioning, and many other factors. There are many facets of marketing that you may explore and create your cocktail. There is no ‘one fits all’ marketing strategy for everyone.
There are many marketing strategies explicitly defined and especially for your purpose of online marketing. From Social Media Marketing to Google’s display ads, and everything in between makeup for optimized and custom digital marketing solutions. If you want to market your content online or reach out to people personally, there is Email marketing for you.
An effective Email Marketing campaign:
Always have a catchy, crisp subject line. The subject line should be appealing enough to encourage the user to click on it. A boring subject line reduces the CTR
Have an exciting layout:
Choose a design that appeals to the user’s eyes. A layout of the Email which explains appropriately you aim of sending the mail. All the elements of your Email should be placed well and efficiently.
Use personal information:
An Email reading a person’s name seems as if the email was very carefully written and directed by her or him. It makes the person feel special and gives them an emotion of contentment. Increasing the chances of Conversion Optimization.
Call to action button:
The user to take the call to action is the whole point of the Email marketing. Make sure the content flows in a way that is not a hard ask the user to hit on the call to action.
It is essential for the Email adds some value to the reader. The Email should be aimed at not only promotion but also to develop a positive perception towards your company. This will happen if the user gets some vital information in the Email.