Update Facebook attribution window and it’s explanation

While interacting with your Facebook ad, people can take several actions like visiting your website, purchase your product, or viewing your video. It is possible to keep a record of these actions. If your ad results in a conversion, Facebook attribution window will count it Ads Manager. To ascertain your campaign’s status and to know if you are reaching the targeted audience, it is imperative to possess this data.  You can think of the attribution […]

Google My Business updates in 2020

Still, people are waiting for the end of the COVID-19 pandemic. But the good news is that your target audience is emphasizing more on your Google My Business (GMB) updates, so use it to the fullest to keep your customers informed. As long as this pandemic is there in our life, offline shops are experiencing temporary closures and setbacks. It is good for offline businesses to update their GMB profile with relevant information that affects […]

Google Makes Shopping Ads Free Globally

Google is coming up with shopping ads free globally. This decision comes up because of the financial crisis due to this pandemic. This free listing is not just beneficial for retailers but numerous people who are now doing online shopping. With ads free shopping, Google displays more products in front of the people who actually need them. As per Google, this rollout has significantly enhanced the engagement between the consumers and merchants. A lot of […]

Changing Web Layout Can Affect Rankings- Google Core Vitals

As stated by Google, three user experience metrics are most likely to become the new search ranking factors. These metrics are visual stability, interactivity, and loading speed. Together they are known as the Core Web Vitals. Google will consider metrics like safety, security, friendliness, and lack of pop-ups as the new signals used for assessing page experience and making the final call to decide whether the page deserves to be raked.  These new metrics will not […]