The world of marketing is changing or as some marketers like to put it, has already changed irreversibly. Traditional marketing no longer attracts people the way it used to as their content consumption patterns have changed. For instance, more and more people are consuming content on their smartphones, which is a factor that works heavily against traditional advertising modes like TV and radio.
Why Should Blogging Be an Important Part of Your Digital Marketing Strategy? Did you know there is a digital marketing tool that can boost your lead generation by 67%, increase by 13 times the likelihood of earning a positive ROI on your marketing expenditure and double the number of websites linking back to your website, or in other words, double the count of your existing backlinks? Sounds too good to be true, doesn’t it? But […]
Building and growing an online business is not for the faint-hearted. The competition is stiff, customer behavior hard to predict and trends keep changing by the day. Maintaining a healthy and growing web presence in the face of such challenges calls for a cool head and a lot of acumen. If you are running an online business, handing over the reins of your business’s marketing to an independent agency is ideal. This lets you focus your energies on running your business which, as said earlier, is a highly demanding task.