This is a question that we often get from our customers. Our answer is simple.
Email marketing is still one of the most effective and cheapest ways of communicating with your customers, both old and new. However, where businesses make a mistake is by initiating an email marketing campaign without certain prerequisites. Not following these rules can have a disastrous effect on the brand image of any business that employs email marketing. After all, an email from you is representative of your company and needs to be well-crafted, well-designed and most importantly, well-written. Nothing affects customer experience negatively like a poorly executed email marketing campaign.
Our email marketing strategy is mindful of these facts and follows a set of ground rules that we never deviate from.
When creating email sign up forms, we keep the number of fields in the form to a bare minimum. This makes the form simple and encourages visitors who would have otherwise shied away to sign up.
On the subscription form, we explicitly state what your visitors can expect upon signing up. Be it newsletters or discount coupons, being upfront helps the visitors in making an informed choice.
A well-written email with apt images keeps the reader engrossed. Our team of writers and designers creates email copies that are articulate, unique and highly original in both words and images.
We categorize your customer database in terms of gender, age and other demographics. This allows you to send personalized emails with appropriate product/service offers. As your database gains in volume, further segmentation can be employed for better targeting.
We send emails for your business on a regular basis. Doing so helps receivers familiarize themselves with your brand and reduces the chances of your emails being tagged as spam.
Stats show a majority of people delete emails that do not follow responsive design. And since most people check mail on their phones, we create emails that adapt to different screen sizes without a hitch.
Email spamming rules are getting tighter by the day. We keep ourselves abreast of these changes and make sure to follow permission based email marketing tactics only. This banishes the threat of being blacklisted.
Glitches in your email’s design or content can wreck your email marketing campaign. We run a battery of trials to ensure your emails pass essential checks like responsive design and spam check.
Making your emails shareable via social media buttons is counted among email marketing best practices. This enables customers to share your email with a single click and boosts your social media coverage.
We keep a tab on metrics like click through rates and open rates which are good indicators about how your email marketing campaign is faring. Analyzing this data helps identify where your strategy needs a change.
Our company needed to test out an email marketing campaign for a new product and we decided to go with Etdigitalmarketing as they came highly recommended. Good work by them. Well within budget and on time
Email marketing served a strictly informational purpose for our clients. We wanted a solution that not just sent emails on behalf of our company but also created them with good copy. Etdigitalmarketing understood our brand well which, if you know marketing, is half the job done.