The Digital markets revolve around rich content and its connection to Google search rankings. The digital world is extremely dynamic and influential in present times. It is highly focused and extremely competitive than it ever was. The main end Goal for any business marketing on the Internet today is to stay on the top in search engine rankings and stay there. For this to happen you have to stay on top and updated about latest changes in search engine algorithm. Google is on top of the search marketing game, any new changes in Google Algorithm are crucial in enhancing optimization of your website.Website administrators are expected to stay updated and possess a total understanding of all the latest Google search engine algorithm updates and related procedures, as this will help in optimizing the websites and ensure high rankings in SERPs. Google Algorithm updates for Digital marketers are what everyone has been looking forward to adjust, adapt and do proper SEO and apply Keyword strategies that matter in business boosting. Let’s have a look at what changes Google made in the search engine algorithm in Mid December. This is the initial move towards staying aware of the latest SEO trends and remaining focused.
Websites with no schema data and those relying on doorway pages are being impacted by the disruption in Mobile SERP caused by the latest updates being rolled out.
SERP rankings have shifted significantly due to recent updates on the Google search ranking algorithm and Google has confirmed this recently. A Google spokesperson recently disclosed “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”
Barry Schwartz from search-engine land concluded that the updates are related to keyword permutations and sites utilizing doorway pages after analyzing his Search Engine Roundtable survey of 100 webmasters. Early signs pointing out towards mobile & schema.
Ilya Onskul, the Product Owner of SEMrush Sensor gave this analysis:
“SEMrush Sensor follows all the changes that occur on Google SERPs in 6 countries for both mobile and desktop separately. On top of the general volatility score per country, Sensor tracks scores for various industries and indicates the change in 15 SERP features and % of HTTPS and AMP. Some industries experience more change than the others on daily basis due to higher competitiveness. Thus, Sensor introduced the Deviation score that analyses which industries had biggest the volatility spikes in relation to their usual score.”
Based on this data, Onskul concludes “Normally, December is one of the calmest months when it comes to SERP volatility as Google tries to minimize potential impact before big holidays. But something happened around December 14, something that Barry Schwartz called the Maccabees Update, or the pre-holiday update. Sensor spotted the highest SERP volatility on mobile (slightly less on the desktop) across most categories, most affected on mobile being Autos & Vehicles, Law & Government, Reference.
In fact, right now, on December 19, Sensor is reporting another extreme spike in volatility. Now, Hobbies & Leisure, Science, Jobs & Education, Home & Garden, Internet & Telecom, have been affected the most. And the biggest fluctuations again take place on mobile. Of course, it’s too early to come to conclusions on what’s going on and how to adjust to the changes (as we can’t really predict what exactly has changed), but what we know for now is that some new tweaks or updates were rolled out on December 19 for the US, and with a domino effect, the dramatic rise in volatility caught up in the UK, Germany, France, Australia and Spain the next day, which means that the update that was tested on the Google US on December 19 is now spreading across the world.”
Digital Marketers are feeding on Google Algorithm updates for Digital marketers and adjusting their keyword strategies and improve poor SEO efforts and gain the maximum out of it.
Searchmetrics also gave out an analysis and Founder and CTO Marcus Tober noted that they prefer to conduct a deep analysis of algorithmic fluctuations after a sustained change has taken place, saying “At first we saw some changes that at first look looked like typical Panda and Phantom symptoms, but not on a large systematic scale. Many sites have lost visibility that has no Schema.org integration, but we can’t determine based on such a short time what are the overall systematic changes.”
The MozCast continues to likewise show rankings turbulence as the updates roll out.
With the holidays upon us and what would otherwise have been a slow week ahead, now is a good time to check your rankings and start auditing if, where, and why you might see changes.