Social Media! Is the broadest and interactive platform. Where you share your thoughts, information, images or videos and start discussions, regarding anything you want which is ethical. Social media is also best platform to build the brand, increase leads & sales for your business.
Why use social media for B2B?
As B2B is the long-term relationships with the high amount of investment. To convert leads to B2B is quite difficult, as customer needs lots of information regarding your business and also it requires huge trust factor to convert the sales. To make this process simpler you can target on social media to build the brand, drive traffic, generate leads and increase the conversion rate of your business.
Social media plays a crucial role in brand awareness of your business. Brand awareness is very important to drive traffic, generate leads. Brand awareness of your business can be built with a Content strategy for relevant and engaging content, this will help customers/followers recognize your brand through your updates, images or videos.
To motivate your target audience to buy your products/services and increase their engagement with your interactive content and images. A Concrete content strategy is important, engage your users with fresh and engaging content, images and videos regarding your business. Driving contests on Facebook, insert social media widgets on the website so that user will engage with our website and social media profiles.
Through social media, your visitors or followers will notice your company updates and promotional offers which may result in lead generation for your business. Increased lead generation will leverage sales of your products/services.
Increase SEO Ranking
Using social media will increase traffic to your website and this will benefit in SEO ranking in search engine results. Higher the SEO ranking more it will drive traffic to your website this will increase conversion rate and visibility of your website.
Better Customer Satisfaction
Social media can be used to answer the customers/follower’s questions regarding your business. Give them alerts about your promotional offers or problems. To provide best customer support, we need to comment on your customer negative feedback and turn into a neutral or positive comment.
Retargeting means showing ads to the audience who have already visited your website or the leads database. One can install pixel on the website and retarget the audience through remarketing, this will generate leads and sales.
eLuminous Technologies have an experience with Digital Marketing services over a decade. Where we provide SEO, Pay Per Click, Social Media Marketing and email marketing services to all domains all over the globe.